We're excited to offer a mobile app for GROW Europe this year! We also want to make sure you're aware of how the app uses data, which (like all things GROW) is governed by the GROW Event Registration Terms and Conditions and our Privacy Policy. We encourage you to read them in full; for your convenience, we've copied some of the relevant terms below.
Registration data
We may share your registration data with our vendors in order to provide event information and help improve your experience at GROW Event(s) or future HubSpot events. For example, if we offer a mobile app, we might make your data available to the mobile app provider so it’s accessible through the app. We may also share your registration data with providers related to GROW Event(s), like our event platform and registration service providers, and other vendors who work with us to make sure our GROW Event(s) are a great experience for you. By providing your registration data to us, you grant us permission to do these things.
What we will not do is sell, rent, or give your registration data to third parties unless you allow us to do so (because there’s nothing worse than going to an event than getting spammed by strangers for weeks). You have the option at registration to allow us to share your registration information (including your name and email) with GROW Event sponsors, and if you select this option, we’ll share your information with GROW Event sponsors so you can receive communications directly from them. If you choose to share (or allow us to share) your information, you understand that we do not control how other attendees or sponsors use your information. The important point here is that you will have control over which information is shared with other attendees and/or sponsors, and you can choose whether or not to share your information.
If you believe a sponsor or other attendee has collected your information without your consent, please inform us immediately.
Scanning
Your wearable device may be actively or passively scanned as you enter certain sessions or when you access other areas and amenities at GROW. Among other things, this helps us to track and provide information on capacity, as well as make sure folks have the right access.
Our sponsors may have the option to scan your wearable device to retrieve the personal information that you provided at registration, including your name, company, and email address. If your data is collected by a sponsor—by scanning your wearable device or through any other means—it will be used and stored according to their privacy and data retention policies, which they should allow you to review before providing your data. You are never required to allow a sponsor to scan your wearable device, and if you’re not comfortable with any of their policies, you shouldn’t provide them with your data.
Location data
We may collect information (either directly or through our vendors) about your location and movement in the event area during the event, either through wearable devices (such as your event badge) and/or the GROW mobile app. We use this data to measure participant engagement, such as determining the number of people were present in a certain area. We will use this information in compliance with our privacy policy.
If you choose to connect your GROW profile to your wearable device, you may be able to access certain functions such as exchanging contact information with other attendees or gathering additional content from places you have been to and activities you have attended. If you don’t want to pair your wearable to your profile, your location data will still be collected but it will remain anonymous by not carrying any of your personal data..
Networking
By downloading the mobile app, you will automatically be added to the Community networking feature. Other attendees will be able to search the directory and initiate 1:1 messaging with you. You can remove yourself from the Community feature at any time from your personal device if you don't wish to be contacted.
Making connections onsite
Attendees will be provided with a SmartBadge™ powered by Klik Experiential for a seamless and unified event experience with just one tap. With badge-to-badge contact exchanges, focus on building connections and community with fellow attendees and peers while your badge collects all of the essential information — creating a digital business card of sorts. Your badge will be paired with your registration profile so you’re set for UNBOUND success from the start.
Simply hold your badges close together, click the button on the badge at the same time, and receive confirmation of the information exchange when both badges light up. This action will trigger a contact exchange card to appear in the Klik feature of the app. The Klik feature is where your badge-to-badge contact exchanges will appear as well as your session attendance cards.
Run into a fellow attendee outside of the Southbank Centre? You can still bump badges for contact exchanges. Their contact info may not populate in the app right away. However, upon returning to the Southbank Centre, their contact info will come through after your badge has connected to one of the onsite beacons.
You can also start a 1:1 Chat with a person you exchanged contact information with by clicking on the chat bubble icon in the lower right-hand corner of the contact card. You can revisit this page later and download a full list of your contact exchanges at any time.
All attendees will have the opportunity to opt-out of syncing their contact info to their badge at initial check-in/badge pickup. Please be aware, opting out may limit some of the badge-to-badge contact exchange functionality.
Exporting Klik Badge Connections
All contact information from badge-to-badge contact exchanges will be stored in the GROW by HubSpot app so you can keep the conversation going post-event. To export contacts, go to the Klik feature in your mobile app. In the last carousel slide at the top of the page, there’s a button called Export Contacts. Simply click that button, and you’ll be able to send a full list of contact details through any select application on your device.
Performance metrics
We may share performance metrics such as page views, clicks, and impressions with GROW sponsors or vendors to measure the performance of our GROW mobile app, content, and advertising. We will use this information in compliance with our privacy policy.